Board of Directors

Carlton Rose

Chairman of the Board
Carlton Rose is the former President of Global Fleet Maintenance & Engineering at UPS, where he oversaw various aspects of global automotive engineering. With responsibilities ranging from inventory and asset management to safety performance and procurement of a vast vehicle fleet, Rose's influence extended to over 380,000 pieces. He also played a pivotal role in vision and strategy development, training, cost planning, and people development, guiding a dedicated team of nearly 8,000 professionals supporting UPS's 540,000 employees worldwide. Throughout his career, Rose progressed through the ranks, starting as a package handler in Indiana and eventually leading multiple divisions, including package operations, Industrial Engineering, Plant Engineering, and Sales. Recognized for his outstanding contributions, Rose received numerous accolades, such as induction into the Hall of Fame at Lincoln College of Technology and his high school alma mater. In 2019, he was honored with induction into the UPS Automotive Hall of Fame and received the prestigious "Charlie Soderstrom Award." Rose's commitment to community service is evident through his involvement with organizations like the United Way, Women’s Resource Center to End Domestic Violence, MARCH Foundation, Quad County Urban League, and the Star Struck Foundation. Additionally, he currently serves on the Board of Directors for Lincoln Tech/Lincoln Educational Services (LINC), actively contributing to the audit and compensation committees.

Michal Marom-Brikman

Michal Marom-Brikman specializes in financial and business structures, business deals and corporate governance. Ms. Brikman has significant experience on public company boards; she is on the board of Partner Communications Co. (NASDAQ: PTNR) and is a board member of the Ichilov Medical Center & Hospital and a member of its investment committee. Ms. Brikman also served as Co-Founder and CFO of Linkury Technology International Group and as a professional assistant to the president of the CPA Institute in Israel and was chairman of the audit committee of the Halman Aldubi investment house. Ms. Brikman serves as a director in the following firms: Union Bank, Spectronix, Naaman Vardinon, Biomedix incubator, ADO group, Arko holdings, Algomizer and Dan Transportation. Ms. Brikman holds an MA in finance from the Baruch College of Management, NYU and a BA from the College of Management Academic Studies in Israel.
Chair of the Audit Committee
Chair of the Compensation Committee

Hicham Abdessamad

Hicham Abdessamad is the Chairman & CEO of Hitachi America, Ltd., overseeing the growth objectives of Hitachi’s North America business across key sectors such as Digital, Green & Mobility and Innovation. Hitachi in North America has a portfolio of 72 companies and 19 R&D facilities operating in 37 states, with over 24,700 employees. Mr. Abdessamad also serves as an advisor on the investment advisory committee (IAC) appointed by the United States Secretary of Commerce, Gina Raimondo. Mr. Abdessamad has held multiple executive roles within Hitachi, including CEO of Hitachi Global Digital Holdings, President and CEO of Hitachi Consulting.

Michal Drayman

Michal Drayman has served on the Board of Directors since April 2023. Ms. Drayman serves as a director and chairman of the audit committee of Perion Network Ltd. (Nasdaq: PERI) and serves on the boards of several privately held companies including aVISI Ltd. and MetzerPlast. A long standing investor who served as a partner in Jerusalem Venture Partners VC since 2014 to sept 2023 and a CFO and VP business development at European High Tech Capital, a privately held investment firm which is focused on healthcare investments. Prior to that from 2001 to 2004 Ms. Drayman served as the VP Finance America of Lumenis Inc. From 1994 to 2001, Ms. Drayman served in different financial positions in Lumenis Ltd. (previously, Nasdaq:LMNS). Ms. Drayman holds a BA in Economics and Accounting from Haifa University and an MBA in excellence from The College of Management, Rishon Letzion, Israel, Biomedical Management Track.
Member of the Audit Committee
Member of the Compensation Committee

Alla Felder

Ms. Felder currently serves as CFO of Weebit Nano Ltd., a high-tech company traded on the Australian stock exchange (ASX), a position she has held since 2016, and in addition provides business and financial advisory services. Ms. Felder serves on the boards, including the audit and compensation committees, of several publicly listed companies across several industries, including Redhill BioPharma Ltd. (Nasdaq: RDHL), Ashtrom Properties Ltd., Israel Shipyards Ltd, Carmit Industries Ltd., Biolight Ltd., Photomyne Ltd. and IdoMoo Ltd. Ms. Felder previously served on the board of Neuroderm Ltd., prior to its acquisition by Mitsubishi Tanabe Pharma Corporation in 2017. Ms. Felder was a Senior Manager at PricewaterhouseCoopers and received a degree in Business Administration and Accounting from the College of Management Academic Studies Division in Rishon Lezion, Israel and an Executive Master’s degree in the Science of Finance from the City University of New York. Ms. Felder is a Certified Public Accountant in Israel.
Member of the Audit Committee
Member of the Compensation Committee

Ittamar Givton

Ittamar Givton served on the boards of several Government entities and public companies in Israel, across the energy, banking, chemical, and communication sectors as well as on the board of the Israeli Stock Exchange. In addition, Mr. Givton served for many years as Managing Director of Automotive Equipment Group in Israel (importer of Suzuki, Man and Bridgestone, among others) and is now serving as Chairman of the group's advisory committee. Prior to his work in AEG, Mr. Givton held a senior position in the Budget Department of the Israeli Ministry of Finance and later served as VP for Business Development in the Dankner Group. Mr. Givton holds a BA in Economics from Tel Aviv University and an LL.B from the Hebrew University in Jerusalem.
Member of the Audit Committee
Member of the Compensation Committee

Ahishay Sardes

Co-Founder & CTO
Ahishay Sardes has been the Chief Technology Officer of REE since 2013. Mr. Sardes has over 15 years of experience in engineering including mechanics, electronics, software and research. From 2008 to 2013, he served as Head of Engineering at ZIV-AV Technologies, an Israeli engineering company. Mr. Sardes holds a Bachelor of Science in Mechanical Engineering from the Afeka Tel Aviv Academic College of Engineering.

Daniel Barel

Co-Founder & CEO
Daniel Barel has been the Chief Executive Officer of REE since 2013. Mr. Barel is a serial entrepreneur who founded several startups in the fields of medical devices, cyber security, and software applications. He co-founded SpecterX, an Israeli data management company in 2017 and has served as the chairman since 2019. Between 2007 and 2013, Mr. Barel served as Chief Executive Officer of CAUTES International, a boutique business consulting firm in Hong Kong that he founded in 2007. He previously served as chairman of WOOOF, a social networking platform he founded in 2012. Mr. Barel holds a Bachelor of Arts in Economics and Business Administration from the Hebrew University.