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REE Founders

Daniel Barel

Co-Founder and Chief Executive Officer

Daniel Barel is the Co-Founder and CEO of REE Automotive, leading all product strategy, technology innovation and business operations. A disruptive thinker who builds and leads game-changing companies, Daniel is shaping the way the world moves people and cargo with never-before-seen advances in EV technology.

A start-up visionary who loves to build companies in fast-moving, complex environments, Daniel is a leader in the fields of transportation, social networking and marketplace. Driven by a strong background in strategy and Game Theory, his mission now is to transform e-Mobility and bring to market disruptive technology for zero-emission electric and autonomous vehicles. 

In 2020, Daniel was recognized as a game-changer and accepted the BloombergNEF Pioneer award on behalf of REE. Daniel earned his undergraduate degree in Economics and Business Administration from The Hebrew University of Jerusalem.

Ahishay Sardes

Co-Founder and Chief Technology Officer

Ahishay Sardes is the Co-Founder and Chief Technology Officer at REE Automotive. As CTO, Ahishay leads development efforts for new technology solutions. He has over 15 years of experience as a project leader across the automotive, defense, medical, biotech, renewable energy and aviation sectors.

Prior to co-founding REE, Ahishay served as the CTO of SoftWheel, a wheel suspension technology company, where he successfully led the development of a unique in-wheel suspension solution for personal mobility. He also served as the Head of Engineering at Ziv Av Technologies, one of the largest engineering companies in Israel.

In 2020, Ahishay accepted the BloombergNEF Pioneer Award on behalf of REE together with REE’s Co-Founder and CEO, Daniel Barel. Ahishay earned an undergraduate degree with distinction in Mechanical Engineering from the Tel Aviv Academic College of Engineering.

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